Privacy Policy

Last updated: 19-03-2025

1. Introduction

We are committed to protecting the privacy of your personal information. This Privacy Policy outlines how we collect, use, and protect your data when you interact with our website.

The practices described in this Privacy Policy apply only to information gathered through this website. By using our website, you agree to the terms outlined below. If you do not agree, please do not use our website. We reserve the right to modify or amend this Privacy Policy at any time without prior notice. Your continued use of our website after any changes are posted means you accept those changes.

If you have any concerns, please contact us at gallery@upstairs.org.nz.

2. What Information We Collect

We collect personal information from you, including:

  • Name

  • Contact information (email, phone)

  • Location

  • Computer or network information

  • Interactions with our website and services

  • Billing or purchase details

We also collect anonymous information related to your browsing activity, including:

  • IP address

  • Browser type and device information

  • Referral sources (e.g., search engines, ads, social media)

  • Pages visited, time spent on pages, and interactions with our content

3. How We Collect Your Information

We collect your personal information:

  • To process membership fees and volunteer applications

  • When you correspond with us (in person, via phone, email, or social media)

  • When you sign up for our newsletters or updates

  • To track attendance at our events and facilities

  • When using our website or Wi-Fi services

  • To facilitate art sales on behalf of artists

  • Through website analytics and advertising tools (detailed below)

4. How We Use Your Information

We use your data for the following purposes:

  • To improve website functionality and user experience

  • To send relevant updates, newsletters, and event invitations

  • To process payments and manage memberships

  • To run targeted advertising campaigns via Google Ads

  • To analyse website traffic and performance via Google Analytics

We do not sell, rent, or share your personal data with third parties except when required by law.

5. Cookies & Tracking Technologies

We use cookies and tracking technologies to enhance your browsing experience and improve our website. This includes:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. This service collects anonymous data, such as page views, session duration, and referral sources.

Opt-Out Option: You can prevent Google Analytics from tracking your activity by installing the Google Analytics Opt-Out Browser Add-on.

Google Ads (Targeted Advertising)

We use Google Ads to display relevant advertisements based on your past interactions with our website. This may include:

  • Remarketing Ads (showing ads on other websites based on your visit to ours)

  • Conversion Tracking (measuring ad effectiveness)

Opt-Out Options:
You can control ad personalisation by adjusting your settings in Google Ad Preferences.

6. Third-Party Services & Data Sharing

We use third-party services that may collect and process data on our behalf, including:

  • Google Ads & Analytics (Google LLC – United States)

  • Squarespace Analytics (Squarespace Inc. – United States)

These services comply with global privacy regulations and have their own policies:

7. Your Rights Under NZ Privacy Laws

Under the New Zealand Privacy Act 2020, you have the right to:

  • Request access to the personal data we hold about you

  • Request corrections if your information is incorrect

  • Opt out of data collection for advertising or analytics

To make a request, please contact:
📧 gallery@upstairs.org.nz
📞 09 817 4278
📍 418 Titirangi Road, Titirangi, Auckland, NZ 0604

8. Data Security & Storage

We take data security seriously and implement industry-standard measures to protect your personal information. All payment details are stored in encrypted files, and only senior staff have access to relevant information for daily operations.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.

10. Contact Us

If you have any questions about this Privacy Policy, please reach out to us at:

📧 gallery@upstairs.org.nz
📞 09 817 4278
📍 418 Titirangi Road, Titirangi, Auckland, NZ 0604